In India, the year 2015 saw a series of university-based campaigns in the cities of Delhi, Kolkata, and Kochi as well as an online campaign seeking to destigmatise menstruation and bring the menstruating body into the forefront of conversations, thereby dispelling the secrecy and invisibility it is usually shrouded in. These campaigns (Pads against Sexism and Gender Justice) in higher educational institutions foregrounded sexual violence and menstrual politics as interlinked discourses. The digital campaigns on social media (Happy to Bleed) represented menstrual stigma and exclusion in private or public spaces as a form of symbolic violence. The campaigners (university and online) demonstrated a defiance of taboos and menstrual etiquette in their homes, community and institutional spaces by unlearning the shame, silence and stigma that had informed their embodied experiences of menstruation during their growing years. In this presentation I explore the ways in which the traditional notions of the menstruating body were re-configured through these counter-hegemonic discourses. I also seek to situate these campaigns vis-a-vis other gender justice campaigns that have taken place over the last decade in India, highlighting the intersecting themes as well as the unique dimensions of the campaigns.