Exploring the relationship between memory, cognition, corporeality, and representation using a combination of AR/VR technology and Cognitive Studies and research on topics in the areas of creation, development, and financing of innovation and start-ups are some of the research initiatives of this cluster.

Memory Studies
We aim to highlight three specific aspects:
- The use of VR interactive platform for accentuating the immersive experiential quality of our engagement with events1 significant to the nation’s history and heritage, heritage monuments, and digital storytelling through the theoretical framework of Memory Studies.
- Exploring the relationship between memory, cognition, corporeality, and representation using a combination of AR/VR technology and Cognitive Studies which will be useful in examining, understanding, and archiving individual/collective/cultural/organizational memories. For example, the current project that we are discussing with our knowledge partner Professor Tod Machover (MIT Media Lab) is about organizational and musical memory getting represented through the affective form/medium of digital ‘opera’, with the aim of establishing multisensory engagement and empathy.
- Recovering and archiving stories of communities/groups (such as the Anglo- Indians and Kerala Jews) whose identities are transnational, hence requiring an approach that will digitally preserve particular linguistic variants/ethnic practices/rituals/cuisines as well as facilitate an extended relation between tactility concept
Principal Investigator: Avishek Parui

Start-ups and Risk Financing
To be globally recognized as a leading centre of research engaged in:
- Scholarly research that encompasses topics in the areas of creation, development, and financing of innovation and start-ups
- Creation of a world class unique data repository on start-ups and ventures that seeks to address the major hurdle for engaging in high quality research
- Developing unique data sets on start-ups and venture capital that increases the chances of break through findings
- Evidence synthesis on the start-up and innovation ecosystem to inform policy and practice
Principal Investigator: Thillai Rajan A.