The study conceptualizes the embodiment of devotional love towards the Prophet Muhammed in the Sunni Muslim religious habitus of Kerala as an assemblage of Islamic discursive tradition, opportunity structures of contemporary globalization and effable and ineffable subjective experiences, which reinforce each other. In the late modern context, the structures of traditional religious habitus are also becoming intensively volatile. One important realm in and through which the question of making sense of love towards Prophet Muhammad can be probed in detail is the interaction with religious traditions with new technologies of social communication across the globe. The seminar explores Muslim negotiations and religious social shaping of new media in the process of reproduction and embodiments of devotional love towards Prophet Muhammed in online. The study set out to understand new traits that have been emerging in the traditional Sunni habitus of Kerala where new media play a vital role in reconfiguring the religious life-world through influences from various geographies representing diverse Islamicate imaginaries. The presentation also argues that emerging online religious traits are interconnected closely with offline religious habitus, which mutually influences in shaping and re-shaping the actors as well as technologies of mediation.